Cromatic started out many years ago as a concept between friends who shared a mutual obsession for motion picture film, aka celluloid.
Myself, João Homem and Filmmaker/Director Raphael “Zectrix” Regis spent countless late nights deep diving into what makes motion picture film look so special and unique and how we could recreate that feel within our own projects who couldn’t afford to shoot in that medium.
This embarked us on a long discovery journey. We spent years looking into various studies of film stocks, lab processing, printing, colour science and pixel peeped endlessly our own projects side by side with real film. All with the intention of capturing the organic and emotional response you have when you watch something actually shot on film stocks.
Eventually we decided on creating our own personalized film assets, and that’s where Cromatic was born. What was initially intended as a creation of filmic assets for our own personal use evolved into a platform where like-minded creatives share their own personal tools, assets and knowledge, all spanning multiple creative mediums.
Here we strive to build a community of likeminded individuals all sharing the same passion. The creative journey. A love for the process, and an openness to sharing about it.
Cromatic was founded to bring you authentic and original in house made products, all of which we have built to use ourselves to better our own workflows. The real deal, from professionals highly regarded in their respective fields.
Hey there, my name is João Homem in my daily life I am a creative director & colourist and at night I am the CEO and creator of Cromatic.
Originally from Rio de Janeiro, Brazil, I started my creative journey with photography when I was still an early teen, and eventually found myself falling more and more in love with the artistry and process of filmmaking. This led me to Vancouver, Canada where I’m currently based.
My passion for celluloid led me to temporarily work in a film development lab here. During my employment there I learned everything about developing, printing, the chemistry behind it and even analog editing & retouching techniques.
After a few years of working at The Lab I left to start my own production company. With my two good friends and business partners Keyon Slowly & Alex Robichaud, we founded Escuro Studios - Cromatic’s mother company.
Fast forward 5 years and many successful projects later, Cromatic was born and here we are. We hope you can truly find value within our platform weather that’s from the products we make, the knowledge we want to share or the community we want to further grow.